Overview
What is this project?
The DCT (Design & Creative Technology) department at The College of New Jersey needed a consistent, energetic visual identity for their Instagram account — content that felt student-made but polished, and could flex across event coverage, intern spotlights, department news, and community posts.
I designed the brand system and created a range of posts including the intern showcase series, event coverage, and department identity assets.
01 — Brand Identity
The Visual System
DCT brand system — logo · color palette · typography
02 — Assets
Canva Assets
Custom stick figure illustration set · What is DCT? post
03 — Content Series
Intern Showcase
Intern Showcase series — Kyle Duverger · NBA Digital Media Intern
04 — Event Coverage
Department Events
DCT @ Toy Fair 2025 — event coverage banner
DCT BBQ · 15 Days 'til Graduation countdown post
05 — Reflection
What I learned
Designing for a department's social media meant balancing my own creative voice with the needs of a community — students, faculty, and prospective majors were all seeing this content.
The intern showcase series was a great exercise in building a repeatable template that still felt fresh for every person featured.