Overview
What is this project?
Madii is my personal brand as a multidisciplinary designer and illustrator. The goal was to create an identity that felt genuinely me, which tends to be a little silly and playful.
Everything from the logo mark to the mascot, color palette, and branded mockups was designed from scratch to tell a cohesive visual story.
Primary logo mark
02 — Concept
The Idea
The brand story — Hey, I'm Madison!
The origin of the frog
03 — Identity
Mascot & Logo Design
Meet Froogii — mascot evolution and logo mark breakdown
Logo variants — Froogii's are interchangeable!
04 — Visual Language
Color Palette
Brand color palette — cream, coral, lime, forest
05 — Motion
Motion Graphic
Animated logo — click to watch
06 — Applications
Brand Mockups
Cup & hoodie mockups
Stamp · signage · tote bag
Email signature — in Gmail and close-up
07 — Reflection
What I learned
Building a brand for yourself is genuinely one of the hardest design briefs — you're both the client and the designer, which means every decision is deeply personal.
This project pushed me to think systematically about identity design: how a color, a character, and a wordmark all have to work independently and together. Froogii started as a fun mascot idea and became the heart of the whole brand.