Overview
Designing for millions daily
During my design internship at theSkimm, I had the opportunity to work directly with the creative production team to build digital editorial experiences, social campaign assets, and streamlined design workflows.
My work spanned across major consumer verticals—from designing e-commerce hubs and trending culture graphic pop-ups to creating modular Figma templates and newsletter research pipelines.
01 — E-Commerce & Web
Top 84 Books E-Commerce Feature
Worked on visual layouts and Figma file structures for theSkimm's flagship curated reading experience. Below is an interactive scrollable view of the full landing page layout alongside supporting Figma card explorations.
Scroll inside the browser window above to view the complete page layout
Figma file screenshots showing modular card components and layout iterations
02 — Culture & Editorial
Travis & Taylor Swift Announcement Graphic
Fast-turnaround graphic response created for a trending pop culture breaking news moment. Below is the published hero graphic alongside alternative concept directions explored during the rapid editorial review process.
Selected final graphic design published across editorial channels
Explorations & Unchosen Concepts
Behind the scenes — alternate colorways, typography treatments, and composition options
03 — Social Media & Newsletters
Instagram Carousel Series
Multi-slide Instagram carousels designed for theSkimm's social ecosystem, incorporating engaging typography, brand palette accents, and custom image edits.
01. "Eat" Weekend Newsletter Series
Swipe horizontal to view full carousel sequence
02. "Read" Weekend Newsletter Series
Swipe horizontal to view full carousel sequence
03. "Go" Weekend Newsletter Series
Swipe horizontal to view full carousel sequence
04 — Systems & Workflows
Image Research & Figma "Buzz" Templates
Behind every seamless newsletter release is a disciplined visual organization system. I managed weekly image research boards and engineered reusable component templates inside Figma to streamline the daily editorial publishing pipeline.
Weekly Newsletter Research — Curated image pools and licensing clearance boards in Figma
Figma "Buzz" Master File — Auto-layout components and template specs built for speed across daily editions
05 — Merchandise & Product
Well Played Merch Design
Designed branded physical merchandise for Well Played, including a custom embroidered baseball cap and a custom graphic hair clip aligned with the channel's playful aesthetic.
Custom merchandise mockups — Baseball Cap (left) & Hair Clip (right)
06 — Campaign & Advertising
Travel Iowa Newsletter Ad
Created custom digital advertisement graphics and editorial integration assets for the Travel Iowa newsletter campaign, balancing partner visual guidelines with theSkimm's editorial voice.
Figma workspace — Ad layout iterations, typography specs, and asset boards for the Travel Iowa campaign
07 — Reflection
What I learned
Interning at theSkimm taught me how to balance creative flair with rapid-turnaround editorial demands. Working within an established, high-visibility brand meant learning to strictly maintain brand identity while finding room for fresh visual thinking.
From building scalable Figma design systems used by the whole creative team to publishing pop culture graphics in real time, this experience sharpened my speed, precision, and collaboration across multi-disciplinary teams.